Media Watch Pt 1

Check out this Gears of War commercial.



Cinematic shots, perfect music to go with the scenes. Its only a minute long and every shot is good. The initial pan up when you see his tear hit the water. The things moving in the background you can barely make out. The perfect smoke and fire. The way his jaw drops when the spider thing comes out. And that music! Beautiful stuff.

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Why are so many "news" programs interviewing Borat in character? No one seems to care, but should a news organization be acting as the marketing arm of the studio. That's not journalism. They should be ashamed (I'm looking at you CNN).

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Why were the articles so lame during the free Times Select preview? You would think the would bring out the big guns. Nope. Trite, boring, I'll pass.